Hypeline World News Report

Boosting its global reach as well as its position in the affiliate marketing arena, multichannel marketing service Bloosky Interactive has acquired PPC analytics firm Tracking202 and its subsidiaries in an all-cash transaction.

Tracking202’s technology and 22,000-plus member base will be integrated with Bloosky’s agency functions. Tracking202’s executive team will stay on to build the company’s services with the added resources of Bloosky, and the company will continue to operate from San Francisco.

“Bloosky’s vendors and partners are the ones who will reap the greatest reward from this acquisition,” said Bloosky CEO Matt Cook. “Our relationships and broad-based reach will translate into high-volume response rates, sustainable revenue and high-quality customer transactions.”

This is Bloosky’s fifth acquisition in the last two years.